earlier this year, florence-based brand AVAVAV unveiled four-toed monster boots made with leftover scraps from neighboring fashion houses. as such, the brand started building its idea of other’s trash becoming their own treasures. this approach has given birth to AVAVAV’s latest drop, a collection that saved iconic left-over fabrics from being burned.
‘as I saw these stocks, I felt the need to include them in our drop,’ said AVAVAV creative director beate karlsson. ‘here was this trademarked fabric from the most luxurious brands of the industry up for grabs, so I decided to put them in the collection. not least because I think it raises the question of what would happen with them if we weren’t allowed to use them.’
dubbed AVAVAV x f*ndi x b*rberry x j*qcuemus, the collection encompasses a universe of headstock patchworks including an extension of their viral four-toed shoe line, a cut-out dress in a classic checkered pattern and an FFFF decorated coat. to get these leftover scraps, AVAVAV didn’t ask the respective brands for permission. instead, they went directly to the trash containers filled with iconic fabrics. the resulting pieces all come with a tag that states the origin of the material. for example, one pair of shoes comes for example as 33% burberry, 33% jaquemus and 100% AVAVAV.
‘sue us, but we can’t afford it,’ said AVAVAV representative regard to potential legal issues.
name: AVAVAV x f*ndi x b*rberry x j*qcuemus
company: AVAVAV firenze
creative director: beate karlsson
juliana neira I designboom
apr 09, 2021