There’s something somewhat transporting about Maine-based Evangeline Linens‘ Instagram feed. Spend enough time scrolling through, as I frequently do, and you get the sense that you’re not in your apartment but wrapped in a wool blanket in a rustic cabin in the woods of Acadia National Park in northern Maine.

Which is why it fits that the blanket company’s newly opened brick and mortar is housed in an equally atmospheric place: the second-oldest building in Portland, Maine, one of only a handful of buildings in the city that somehow, by chance, was still standing after the Great Fire of 1866 destroyed most of the city. The building, at 332 Fore Street, was once, according to Portland Landmarks, the store and home of one Samuel Butts, built somewhere around 1792. And a hand-written 1924 assessment (viewable in the Maine Memory Network archives) lists the building as a store and 22-room hotel, with rooms available for $3 per week. (Sadly it’s noted that the rooms are “usually full”; the condition of repair is “poor” and the age of the hotel “very old.”)

In its preserved and updated 2021 iteration, Ben Ray, founder of Evangeline, has transformed the exposed brick-and-beams space into a dark and eclectic space befitting the Evangeline style. The inspiration? “The way Maine feels to me,” says Ben. “Its landscape is moody, rugged, and wild.”

Take a look at the Evangeline Studio: equal parts “showroom, creative/workspace and shipping space (downstairs), candle-making space, and a space where we can sit and hang with clients,” according to Ben. (And click at the bottom of the post to see the building as it was a century ago, in 1920.)

Photography by Erin Little, courtesy of Evangeline Linens.


The newly opened studio, where the company&#8
Above: The newly opened studio, where the company’s blankets and throws are on display alongside vintage bric-a-brac, also for sale. “Currently I’ve been obsessing over collecting antique hip flasks from the early 1900s and vintage pottery,” says Ben. “I have a few different ‘secret spots’ around Maine that I like to drive to and pick through. When something sells it will give me an excuse to hunt for new things.”
The interiors, including display shelves, are painted in Benjamin Moore&#8
Above: The interiors, including display shelves, are painted in Benjamin Moore’s Hidden Falls, the dark spruce hue Evangeline uses on their tags.


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