one of the biggest considerations when traveling to japan is its inscrutable language. aware of this, and knowing that its national pictogram system has a reputation for being unfriendly to foreigners, the nippon design center has launched experience japan pictograms — a collection of 280 icons developed to support tourism in japan from a visual design perspective.
images courtesy of nippon design center
image by takaya sakano
most pictograms are provided with information, giving users a glimpse into the everyday life and history of japan. just go to the webpage, click on them, and enjoy a column story. if you’re currently in tokyo, the experience japan pictograms are on show at VISUALIZE 60 vol.2 — an exhibition commemorating the 60th anniversary of nippon design center until april 16, 2021.