ALL design studio presents their design for the new ‘luxēmporium’ select boutique situated in chengdu, china. the retail interior has been formed as a parallel universe with all its colors, materials, and decorative elements bringing images of a spacecraft environment in mind.
all images courtesy of studio TEN – hanxiao
ALL design studio has incorporated a series of metallic, reflective elements to generate an immersive interior. in addition, within the boutique, parallel lines run from bottom to top, to create the sense of two parallel worlds that exist right next to each other. the whole environment is formed as a spacecraft interior, offering a unique spatial experience to the visitors who are led through the different rooms by mysterious tunnels.
a sculptural 3D printed art installation has been installed in the interior, along with a ‘time-machine’ structure, in order to further reinforce the blurry concept of time in the project. the space elaborates the possibility of reality and vitality by taking the advantage of mirroring, offering a unique, mesmerizing environment.
the designers have included a blue area, where the best-selling collections of the boutique are exhibited. in addition, a variety of display structures have been installed to present the fashion products, including a grid niche system, and a series of circular display shelves. denim pieces are showcased in front of a terracotta zone, with the colors complementing each other. here, the existence of parallels continues, allowing visitors to be immersed in this ‘samsara’ and interlacing of fashion trends.
name: luxēmporium parallel world
designer: ALL design studio
creative director: gnial liang, wei chen, fred li
interior designer: gnial liang, fred li, xingsen hu, yiyi zhang
3D installation: steven ma
time machine construction: xuberance moon
edited by: myrto katsikopoulou | designboom